Thank you for visiting our strategic partner, Oi Innovation, at LIGNA 2025!
Are you ready to bring the warmth and elegance of Japanese wood to your market?


Why Work With Us?
Sourcing Made Simple
We’re on the ground in Japan, working directly with trusted sawmills to deliver premium timber at the right price.
Low-Risk, High-Margin
By sourcing across Japan, we match you with the exact grade and price your customers demand. No surprises, just consistent value.
We don’t do spot deals. We build stable, win-win supply relationships with a focus on reliability, quality, and trust.
Support & Selective Access
Distinctive Species with a Story to Tell
Hinoki and Sugi are highly durable species that blend tradition with modern architecture. They’re prized for flooring, cladding, furniture, and more.




Hinoki (Japanese Cypress)
Hinoki embodies Japan’s timeless craftsmanship, prized for its delicate pinkish heartwood, calming aroma, and natural resistance to moisture and decay.
Sugi (Japanese Cedar)
Sugi is Japan’s national tree and a sustainable choice for modern architecture, from interior paneling to the charred elegance of Shou Sugi Ban.

Partner With Us


We'd love to help you become a pioneering distributor of Japanese wood!
Phone:
+818057446446 (Japan)
+64274063188 (New Zealand)
Email:
grahams@north21.co.nz
Head Office:
Ieyama, Kawane-Cho, Shimada Shi 428-0104
NZ Office:
St Heliers, Auckland, New Zealand 1071
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